Patricia Imbarus

Photographer, Art director and Founder of Ethical Assembly, Portugal

Patricia is an award-winning fashion, lifestyle and travel photographer, art director and producer based in Lisbon, Portugal. Shooting professionally for twelve years, Patricia has previously lived in Milan, Barcelona and Berlin. Over the years, she’s worked with a wide variety of brands and publications, such as Condé Nast Traveller, ELLE, Vogue Italia, Marie Claire, Glamour, IDOL, Fucking Young, Diesel, Guess, Zara and others. Patricia´s candid style paired with her distinctive use of light and colour make her photography stand out.

“I loved living in Milan, shooting for fashion magazines and luxury brands. Back then I also worked as a journalist for a design magazine and later, as editor and cool hunter for a trend forecasting publication. It was fascinating and I learned a lot. But I was missing the connection with nature. When I moved to Portugal a whole new world opened up, and this also marked a turning point in my photography. I traded in fashion weeks for days spent by the ocean. My photography became increasingly focused on travel and adventure – sunrise surf sessions, palm trees and single fin magic, from Costa Rica to the Canary Islands, Morocco and Indonesia. Now I work a lot with surf and swimwear brands and I´m very selective when it comes to collaborations – ethics and sustainability are very important to me.”

Alongside her creative work, Patricia is a climate justice advocate and the founder of the Ethical Assembly, an intersectional global summit addressing the climate crisis. Additionally, she runs the Ethical Lab, a strategy consulting & creative services agency focused on sustainability. “Through the Ethical Assembly I get to meet so many exceptional people fighting to make the world a better place. I´d like to tell those stories. I’m currently looking to dive deeper into documentary and editorial photography and focus more on topics related to climate change, conservation and biodiversity building, Indigenous communities, soil regeneration or pollution.
Photography can provide such a powerful vehicle for advocacy and change.”




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